VISIT CHEYENNE, WY

As Creative Director, lead graphic designer and writer on the Visit Cheyenne account at Madden Media, I had the opportunity to help reimagine one of the West's most iconic destinations. The challenge wasn't convincing people Cheyenne had history. It was showing them that history is still being lived.

Together we developed the Take Me to Cheyenne campaign and the New Old West brand platform, creating a fresh voice and visual identity that moved beyond the expected Western clichés. The work stretched across destination marketing, a local resident campaign, the Trailblazers ambassador program, social, video, print, digital, and experiential concepts, all designed to shift perception and celebrate a city that's creative, confident and always in motion.

ROLE
Creative Direction + Graphic Design + Copywriting

SCOPE
Campaign Strategy, Creative Direction, Brand Campaign Development, Print + Digital Media, Social Campaigns, Video, Motion Graphics, Experiential Concepts, Copywriting

TAKE ME TO CHEYENNE // NATIONAL POV CAMPAIGN

People don't travel just to go somewhere. They travel because something's calling them: a slower pace, bigger skies, a little more adventure, or simply a break from everyday life. Take Me to Cheyenne answers that quiet pull by putting visitors' own inner voice at the center of the campaign.

CHEYENNE TRAILBLAZERS // LOCAL AMBASSADOR SUB-CAMPAIGN

Rather than traditional influencers, Trailblazers celebrated Cheyenne's pioneers, the people pushing Western culture forward through creativity, craftsmanship, sport, and entrepreneurship. Their stories came to life across rich media, paid social, video, custom itineraries, and a dedicated digital experience.

TOURISM LOOKS GOOD ON YOU, CHEYENNE // RESIDENT ADVOCACY CAMPAIGN

Residents are one of a destination's greatest assets, but only when they understand the value tourism brings to everyday life. Rather than leading with statistics, Tourism Looks Good on You, Cheyenne used relatable stories and everyday moments to help Cheyenne residents see tourism as something they experience and benefit from, not just something visitors do.